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Why run a sweepstakes promotion?
Sweepstakes can help create awareness and excitement around a brand or company and help to reach the desired objectives by acting as an overlay to an integrated program or by itself. Proper sweepstakes administration can begin with the sponsor’s sales force and continue through the entire trade and distribution pipeline, right on to the ultimate consumer or end-user. An effective sweepstakes will not only offer the chance to win great prizes, but also work on building the brand. Here are the top benefits in running a sweepstakes:
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Contests Administration
Contest administration is different from sweepstakes in several ways:
First, you can require a purchase as part of the entry process, unlike sweepstakes in which “No Purchase Necessary” is a standard mandate. Some caveats and restrictions however do apply.
It’s not just a game of chance. The winner of a contest must provide a degree of individual skill or uniqueness in one of the following manners:
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All contest entries must be judged and/or evaluated. Unlike a sweepstakes, in which case winners are randomly selected from among all entries received, and the remaining entries are never opened and/or are disposed of.
Contests are often used to help reinforce the brand or product/service attributes and/or positioning in the marketplace. Contests are not implemented as often as sweepstakes. The ratio number in today’s marketplace is somewhere in the neighborhood of 20 to 1. Many sponsors still prefer contests because they can require a purchase and a database of confirmed users of their product can be gathered from the entrants.
Promotional Games
Games are sweepstakes that employ the use of some type of tangible device to draw attention and have a call to action.
The primary benefits of games are that they’re:
Interactive and involve and engage the participant to some degree
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An increased interest in promotional games delivered through the Internet and by cell phone has been the latest growing trend. Sponsors can keep costs down — and customers entertained — by bringing games to the Web. It is a very cost-effective way to reach more people wherever they are, either at home or at work, because it’s all done digitally. This helps to improve both execution and reporting. On-pack codes have become a popular driver to get consumers online or phoning.
Promotional Games also give the added benefit of giving everyone that plays some type of prize in the form of a coupon or savings on a future purchase. This is a great way to increase trial of new products or to drive incremental traffic to a retail location or website.
The following is a list of standard game tactics in the promotional industry, both online and off-line, that can be used to achieve a variety of objectives:
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Online Promotions
Online entry is now the #1 way in which people enter a sweepstakes, game, or contest,. Utilizing the Intranet as the only means of entry is now perfectly legal since Internet access is considered to be available to the masses. Online Promotional Games are here to stay. The Internet serves as a convenient and effective place to post the official rules of online promotions, and helps to meet the legal obligation. We at the American Sweepstakes and Promotions Company work with clients to drive real business objectives and help to create interactive internet promotions that can work on their own or integrated with an off-line program. Clients seek our help to:
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Insured Prizes
Disclaimer: By entering the American Gaming Control Board annual drawing, I swear to adhere to all policies and regulations applicable to this drawing, including the mandatory RDID.
Here are some the prizes you can win!
Cash Awards:
1st place award: $4,500,000.00
2nd place award: $750,000.00
3rd place award: $250,000.00
25 Runner-Up awards: $5,000.00
Merchandise prizes:
2010 Mercedes Benz CLS 550 Coupe (5 winners)
Trip for 2 to Bahamas, 6 days, 7 nights, all-inclusive package (10 winners)
LG 60PK 950 Plasma Screen TV 60 inches (50 winners)
KEF HTF 2003 Home Theater System (75 winners)
Apple Imac computer (250 winners)
Apple 3G Ipad (500 winners)
Social Sweeps
Would you like to feature an insured “big-purse” cash prize... maybe $50,000, $100,000, or even $1,000,000 in your next promotion?
These are the kinds of promotions that get both consumer and trade attention, help “break through the clutter” and can set your promotion apart from the many marketing messages that the average person interacts with on a daily basis.
Cash is the number one prize that people seek so what if you could offer one of these big cash prizes at only a fraction of the cost?
Let the experts at the American Gaming Control Board show you how insured prizes are done. We have the creative/promotional planning expertise and the best professional financial underwriting contacts in the industry, which will offer what’s known as “contingency insurance ”. Basically, our underwriters work with us to create a program that has a degree of “insurable risk”, and depending on how the program is structured, will absorb the risk at a flat rate to the sponsor…generally at a maximum of 20% of the cash prize being offered. They take the risk, insure the sweepstakes,…and, you get the benefit of a big prize, no danger to over extending your budget, and peace of mind. You also have the assurance that this “ powerhouse promotion ” is going to “move the needle” for you.
